If you're a service provider, personal injury attorney, insurance agent, coach...
If you’re a service provider, personal injury attorney, insurance agent, coach, or consultant, then you’re going to want to read this article.
In this article, I’ll be breaking down exactly how to get 5-7 high-ticket clients by leveraging paid advertising and a proven, client acquisition sales funnel that predictably unlocks revenue every month.
When I first launched my business, I had NO IDEA how I was going to consistently generate quality leads and get clients. I seriously spent thousands of dollars on ads, courses, “gurus” and just about everything you could imagine. Needless to say, NOTHING worked.
After tons of trial and error, I finally mastered how to use a simple marketing funnel and paid advertising to get high-ticket clients consistently every month. Rather than chasing prospects or relying on referrals or word of mouth, I had interested prospects coming to me for my services.
If you’re serious about generating leads online, there are three key components to setting up your online lead generation marketing campaign. A strong offer, a high-converting marketing funnel, and targeted traffic.
1. Crafting Your Offer/Hook/Marketing Message
Before building your sales funnel or setting up ads, you must take some time to craft your offer or marketing message. Your offer is a well-crafted, message that resonates with your target audience. The ultimate goal of this message is to attract your ideal client’s attention, so they listen to what you have to say. This is how you hook your prospect into wanting to learn more about your expertise and entices them to opt into your marketing funnel.
2. Setting Up A High-Ticket Marketing Funnel
If you’re serious about generating leads online, then you need a simple website to captures your leads autonomously. This simple website is called a sales funnel. Sales funnels help automate your lead generation and sales process, so you can focus on client-acquisition and on-boarding.
Here’s how we structured our high-ticket funnel:
- Opt-in Landing Page: The opt-in landing page is the first page of the funnel. At this stage, our prospects can opt-in to download our lead magnet PDF.
- Application Page: On the application page, we offer the prospect a free strategy session to speak with myself or someone on my team about their business. To schedule their strategy session, the prospect is prompted to fill out an application. Once the form is filled out and submitted, the prospect will be brought to the scheduling page.
- Scheduling Page:At this stage, the prospect will be directed to our booking page where they can schedule a time/date to speak with us.
Now that the prospect has entered at the “top” of the funnel, they’ll automatically be placed in an automated email marketing sequence; depending on what stage of the funnel they’re in. If your prospect is not ready to become a client at the moment, these series of emails help nurture them and keep us top of mind when they are ready to grow their business.
3. Paid Advertising Traffic Sources (Facebook & Instagram)
Now that we have our marketing message crafted and our sales funnel built, it is time to drive traffic to our funnel leveraging paid advertising. We set up simple, highly engaging ads on Facebook and Instagram to drive traffic and offer a free PDF guide for growing their business through digital advertising.
With billions of users scrolling through Facebook and Instagram daily, it has become easier to find your ideal client online. When used correctly, Facebook/Instagram advertising allows marketers to acquire clients at lower costs than other forms of online and offline advertising.
Simply put, if you are going to grow your business online, you must make Facebook and Instagram part of your traffic generating strategy.
So there you have it.
I’ve taken the lid off of my high-ticket funnel that predictably and consistently generates leads for my business.
I can assure you… I didn’t have access to a system like this when I first started my business and I wish I had discovered it sooner.
If you’re looking to implement this system into your service-business and would like for my team to set up the funnels, paid advertising campaigns, what software(s) to use, sales scripts, landing page copy, etc…
Select a date & time below to schedule a quick discovery call with me: